2005: JULY PROGRAM
Mindee Nodvin
Mindee Nodvin, founder of The Bellwether Group, a Seattle-based strategic communications firm, will talk about the unique relationship between consumers and values-based brands. In this presentation, you'll learn:
- The role of values as an essential element of a brand
- How values-based companies are influencing purchase decisions and building loyalty
- Opportunities to educate and motivate consumers by communicating your own corporate values
The Bellwether Group brings highly effective communications solutions to organizations so that they succeed at what they do best and ultimately, become strong social responsibility leaders as a function of that bottom-line success. Nodvin's background in strategic communications planning and new business development spans more than 17 years working in management at top advertising agencies, such as DDB Worldwide (Seattle) and BBDO South (Atlanta). Throughout her career, she has led a multitude of brand management and marketing communications projects designed to shape opinions, shift thinking and change attitudes.
Wednesday, July 20, 2005; 12:00-1:30PM; Clarion Hotel
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