2005: SEPTEMBER PROGRAM
Making Waves
PETER VAN STOLK
Founder & CEO of Jones Soda
Peter van Stolk is every bit as creative as any avantgarde artist could hope to be... but he sells pop!
In 1987, he founded Urban Hand, Ltd. to distribute "New Age beverages" in Canada. Nine years later, he launched Jones Soda Company and used roving RV's and alternative athletes, "interactive" soda labels, and personalized case packaging to create a near-cult following among Jones Soda fans.
Van Stolk shows no signs of slowing down. In 2001 he added Jones Juice - a non-carbonated juice and tea line, and an energy drink - predictably, Jones Energy. Come hear how this maverick marketer entered the highly competitive beverage industry, learned the rules, and promptly rejected them.
Peter van Stolk - making waves.
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