2005: OCTOBER PROGRAM
Reaching Central Washington's Hispanic Market
Eduardo Orbea
Managing Editor, El Sol de Yakima
Eduardo Orbea is the general manager and editor of El Sol de Yakima, the Spanish weekly newspaper being published since December 2003 by the Yakima Herald-Republic. This 46 year native of Argentina has more than 10 years of experience in journalism and has studied the profession in his country and in the US.
El Sol de Yakima is free of charge and has a circulation of 12,500 issues that are distributed in over 250 locations through the Valley. The paper has become the source of information and news for the almost 100,000 Hispanics that reside in the Valley. El Sol de Yakima has filled a void with its well designed layout, journalistic excellence and correct use of the Spanish language, thus making it one of the best publications in Spanish in the State of Washington.
El Sol de Yakima has also become a valuable source of reaching the ever expanding Spanish consumer market, through advertising. Every week, its ads increase in numbers and in space.
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