2006: NOVEMBER PROGRAM
Branded Entertainment: The Opportunities, Realities and the Road Ahead
David Woolson
This presentation will give an essential overview of how the advertising and entertainment industries are increasingly combining efforts as they meet at "Madison & Vine." This is a major trend in both the entertainment and advertising worlds and is much more than product placement in reality television shows. David Woolson, President of 45th Parallel Pictures will cover current trends in the film, television and music industries and why they are looking for marketing partners. He will also give a wide array of examples of branded entertainment projects both in traditional and emerging media. David will also cover the "Top 10 Questions to Ask" if you are exploring and developing branded entertainment projects. David Woolson gives a fast paced entertaining presentation that is packed with great information on this exciting and rapidly expanding area of advertising.
David Woolson/ President / 45th Parallel Pictures
David Woolson brings over 25 years of entertainment industry experience to his role as President of 45th Parallel Pictures. 45th Parallel is a broad based entertainment company based in Portland, Oregon and develops original television programs, feature films and content for emerging new media. It also works with advertisers and agencies in developing branded entertainment projects and marketing strategies.
Prior to launching 45th Parallel Pictures, David was President of Big Catch which provided a wide array of talent and business affairs services to the advertising industry. David lead the company in talent and celebrity negotiations, music and rights licensing as well as strategy development and deal making for a wide variety of clients and brands.
David also served as Executive Director of the Oregon Film Commission and was responsible for recruiting numerous feature films, television movies, and television series to shoot in Oregon. These productions resulted in over $300 million of direct revenue into Oregon's economy. Some of the feature projects he worked on include, "Mr. Holland's Opus", starring Richard Dreyfuss, "The River Wild", starring Meryl Streep, "Maverick", starring Mel Gibson, "The Postman", starring Kevin Costner, "Men of Honor", starring Robert DeNiro and several other feature films, television series and television movies. David also served on the Board of Directors of the Association of Film Commissioners International, which is a worldwide association of film commission executives.
Previously, David worked for several years as an entertainment executive as well as a business affairs and production lawyer in Los Angeles. His experience includes work for Paramount Pictures, Orion Pictures, and Reeves Entertainment Group. He was responsible for negotiating a wide variety of development and talent deals for film and television productions, licensing and distribution arrangements, international co-production and financing agreements. He also supervised numerous production, business and legal issues.
Prior to coming to Oregon, David was an executive with Dick Clark Productions and was responsible for negotiating development and production deals for television and feature projects and also handling the legal and business aspects of a live talent booking agency. He also represented Dick Clark in a variety of transactions.
David began his career in music and radio working as an announcer, musician, recording engineer and manager of recording facilities. He received his Bachelor of Arts degree in Television Management and Audio Engineering from Eastern Washington University. David also earned a Law Degree from Gonzaga University.
Wednesday, November 15 • 12-1:30PM • Clarion Hotel
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