Yakima Advertising Federation

March 2008

The Heart of Business

or "How (and why) to stop trying to attract people to your ads, and what to do instead."

by Mark Silver, Business and Marketing Coach, Portland OR

As an advertising professional, you probably spend a lot of creative juice on how to attract people to your message. The sad fact, which you know better than anyone, is that we are all saturated by advertising messages, and using an 'attraction' -based approach is no longer very effective. Even if the viewer happens to pay attention, do they remember?

What works instead? The real secret to marketing is to let go of the need to be attractive, and start thinking 'safety.' In this presentation, Mark will show you how basic spiritual and emotional truths about human nature can help you reach the people you want to be reaching, with a lot less effort, and a lot more effectiveness.

The spiritual truth about attraction that has nothing to do with what your thoughts are.
How your marketing can begin a powerful healing process for your prospects, and how that leaves them wanting more in a healthy way.
The real reason why target market is so important, and it's not because you are trying to gun them down.
Understanding the relationship between the ego that most people present to the world, and the sacred heart they are hiding- and how and why your marketing needs to speak to both.
The truth to how your marketing is the exact same thing as what you are selling, and how to disappear the false separation between 'doing what you love' and marketing it- so you can love and respect your marketing as a sacred task.

This practical and heart-centered approach will give you an overall framework of understanding, as well as specific resources and approaches to applying this deceptively simple and effective approach to marketing. And it feels great to deliver it to people, too.

Since 1999, Mark Silver has worked with hundreds of small business owners, helping them integrate heart, spirit and practical, nitty-gritty business practices. He's a fourth generation entrepreneur, and grew up in a retail store that his grandfather started in 1930's, and that his parents run to this day. He realized how deep his marketing roots ran when his grandfather became the only person Mark knew to get free advertising in his obituary in the Washington Post, when he died a month shy of his 99th birthday.

In addition to his business training, Mark has been trained as a Sufi spiritual healer and master teacher in his lineage. Mark is the author of five books and programs, an experienced workshop facilitator, and is the facilitator of an online community- thousands of people around the globe read his free weekly article. For him, small business is an integral part of healthy communities, and his hope is to help small business owners have healthy, thriving businesses, to help weave together healthy, thriving neighborhoods and communities.

Currently accepting payments for monthly lunch meetings.
Members & Guests - $13	Non-Members - $20

Past Programs

2008:
January

2007:
January | February | November | December

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